Part of a brief for Uni gave us the chance to design and build a box set for a band of our choice. I chose Pulled Apart by Horses and wanted to emulate their live persona within a unique box set. The packaging was shaped up using pattern work and mark making to create illustrations. The box set consisted of 4 vinyls, 1 CD, 1 fold-out poster, 4 digital prints.
The key aspect that I wanted to put across was the band’s ferocious live act. From the first note they go crazy on stage and embrace their audience. I wanted the consumer to feel this energy and to live every guitarists dream of smashing up a guitar. The box set above was created and then built into a custom guitar whereby the only way of getting to it would be by smashing the guitar up. Thus the consumer experiences the thrill of being a rockstar! A simple but effective method I feel.
The guitar met it’s match on 23rd January the release date of the band’s new album ‘Tough Love’. The lead guitarist, James Brown, did the honours in a true rockstar manner, pretty epic to watch.