This blog post is a bit delayed but worthy none-the-less.

During final year at uni I created a project whereby I designed a box set for a band, Pulled Apart by Horses. The idea was that the boxset itself was built within a guitar – the only way of getting to the set was by smashing the guitar. This would give the buyer the thrill of being a ‘rockstar’ as well as recreating the frenzy that the band produce on stage. The guitarist for the band, James Brown was up for smashing it for a while but it wasn’t until the 23rd January, the release day of their new album ‘Tough Love’ did the guitar meet its demise. He even commented about the guitar looking “too nice to smash up, I kinda wanna take it back into the tour van with me”… I wasn’t gonna accept it escaping its demise so the show carried on.

The event was recorded with two cameras and is currently being put together to create a slow motion film of it’s destruction. It took one smash to destroy the guitar but it worked well. A few shots below give a glimpse of the action…

A link to more information on the boxset: http://www.ollygibbs.com/pulled-apart-by-horses-box-set/

Many thanks to James Brown for agreeing to it and the support he showed!

http://www.pulledapartbyhorses.com