Respect the water
I was commissioned to design and animate a series of small videos for a campaign of ‘Respect the Water’ for the RNLI targeting 11-16 year olds. (These were also combined into one big video.) Using simple animation style and a bit of humour we worked together to get the message across of being careful of the sea. We created a character out of the sea called ‘Prince Poseidon’ who was young, naive and playful. Most importantly he was a character you couldn’t trust fully, you have to respect and be wary. I came up with multiple designs for the character from looking playful to scary however the focus groups responded most to the simplified line drawings.
Alternate Character designs:
Animated gifs that were used as ads: